YouTube Advertising
CAN YOUTube ADVERTISING HELP MY BUSINESS?
It’s easier to attract your next customer if they know who you are!
YouTube is the second most popular search engine after Google. With over one billion Youtube hours played across the world each day, this platform provides huge reach and opportunity for your business to help connect with people who are interested in your what you have to offer.
How does it work?
You can reach people when they’re on Youtube searching for specific topics, or show your video ad before a video your customers are watching – like a TV commercial.
The platform has over two billion monthly visitors, and when you get to know the ones who matter most to your business, you can reach them with more relevant messages.
What’s great is that you only pay when someone views your entire ad, clicks on your ad, or watches at least 30 seconds of your video.
Why you should be advertising on Youtube
Television advertising is cost-prohibitive for most businesses, so this video channel allows you to reach a significant percentage of your target audience, and tell your story in an extremely cost-effective way.
There is a tonne of content that is watched by many visitors, and nothing works like a mini-movie to demonstrate value. By showing it, you establish your message and brand as trustworthy.
Not only that, you can be really specific with your advertising - only targeting specific people that are relevant to your business, such as specific interests, gender, age or location.
Need video created?
We’ve got that covered too! We partner with specialist video creators and editors that can bring your brand to life!
PERFORMANCE FOCUSED
We operate at the leading edge of the powerful advertising platforms to generate the best performance for our family of clients. In fact, we’re so innovative that we’ve even won awards for it! Your campaigns are in excellent hands with us.
We’re fuelled by a focus on performance and value for money, not how much you are spending so you can trust our recommendations are coming from the right place.
From YouTube ads to retargeted videos, our expert team build campaigns designed to capture interest and drive sales.
"Most people retain 90% of the message in a video compared to just 10% of what they read."
WE’re a Premier GOOGLE accredited partner
We're an exclusive Google Premier Partner, which brings a host of benefits for your business, including exclusive training opportunities by Google and dedicated account management and support to assist us with your Youtube campaigns.
These benefits allow us to further enhance the service that we deliver directly to you.
Our certified industry experts are fluent in every aspect of YouTube Advertising and the wider Google Suite. If it works for your business, we can push the boat out and leverage the full power of Google Ads via Google Search, Google Display, Remarketing and Google Shopping (if you’re a retailer).
THE GROWTH LAB
This Side Up works to a proven process. We call it The Growth Lab.
It’s a four-step modular process for getting your business into high growth using digital marketing.
Depending on what you’re trying to achieve, we might use all four, or just one or two. It’s really determined by your goals, where your business is at with its digital marketing, and what we think will create the best results.
The end result of the The Growth Lab is always the same though - a custom plan, designed specifically for your business, to help you drive growth using the power of digital marketing.